Difference between revisions of "Drivers of Adoption: Innovation and Behavioural Theory"
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| − | + | Although focussed on information systems, the Technology Acceptance Models (1,2 and 3) by Venkatesh and Davis offer some insights on factors that influence individual decision making when it comes to accepting (and using) a new technology. The [http://en.wikipedia.org/wiki/Technology_acceptance_model TAM 1] is the most basic model, and got elaborated further in the TAM 2 and TAM 3. | |
| − | + | The strength of influence of these determinants on a behaviour or decision can vary from region to region or user to user and of course might be very different in the context of different technologies. It might be interesting for you to look at this before your next awareness, marketing or training intervention and make sure you have adressed all (or most) of these factors and the right carriers for your message. | |
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| − | == relative advantage | + | |
| + | == Adoption curves<br/> == | ||
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| + | == size and density of the market == | ||
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| + | === social structure/social preassure/subjective norms === | ||
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| + | == perceived usefulness == | ||
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| + | == ease of use == | ||
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| + | == relative advantage == | ||
Revision as of 05:19, 15 November 2012
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Although focussed on information systems, the Technology Acceptance Models (1,2 and 3) by Venkatesh and Davis offer some insights on factors that influence individual decision making when it comes to accepting (and using) a new technology. The TAM 1 is the most basic model, and got elaborated further in the TAM 2 and TAM 3.
The strength of influence of these determinants on a behaviour or decision can vary from region to region or user to user and of course might be very different in the context of different technologies. It might be interesting for you to look at this before your next awareness, marketing or training intervention and make sure you have adressed all (or most) of these factors and the right carriers for your message.
